Typography
Quicksand is the brand voice — the wordmark's own rounded geometry, friendly yet precise. Inter does the product work where density matters, and IBM Plex Mono testifies: record IDs, timestamps, proof.
The rule
Quicksand speaks, Inter works, the mono testifies.
Fig. 07.A — The three voices
Display & voice
- Family
- Quicksand
- Weights
- 300 · 400 · 500 · 700
- 300
- fine print · captions
- 400
- brand copy · labels
- 500
- subheads · nav · buttons
- 700
- headlines · key numbers
Product & long-form
- Family
- Inter
- Weights
- 400 – 700
- Duty
- UI · tables · documents
Records & data
- Family
- IBM Plex Mono
- Duty
- IDs · timestamps · proof
Don't
- × Retyping the wordmark in Quicksand
- × Faux bolding or squeezing
- × Other families — three voices are enough