Social & digital
The badge is the face; the post is the poster, smaller. Avatars come from one master, templates keep one safe margin, and every outbound surface ends the same way: lockup, URL, proof.
The rule
The badge is the avatar — everywhere, at every size, unedited.
Fig. 18.A — Avatars, post, story, email
Avatars
- Master
- rv-badge-circle.svg
- Platforms
- all — no per-network edits
- Minimum
- 32 px
- Never
- text or tagline inside
Post templates
- Feed
- 1:1 · deep green formula
- Story
- 9:16 · headline top third
- Safe margin
- 6% of short edge
- Footer
- reversed lockup + CTA chip
- Signature
- Inter + mono record line
- Lockup
- 140 px · never smaller
- Banners
- cream · standard mark
Never
- × Editing the badge per platform
- × Headlines over the ghost's vertex — keep the crop clean
- × More than one CTA per surface
- × Screenshots of records with real customer data