Clear space
The clear-space unit is the check itself. One ghost check on every side: its width beside the mark and after the wordmark, its height above the mark and below the baseline — descenders never push margins. Optically tuned, geometrically exact.
The rule
One ghost check of clearance on every side — width beside, height above and below.
Fig. 02.A — Clear space, tagline lockup
Clearance
- Unit
- the check, unrotated
- Left · right
- one check width · ≈4X
- Above
- one check height · ≈5.7X
- Below
- check height, from baseline
- Minimum
- half a check · ≈2X
Applies to
- Monogram
- Yes
- Horizontal lockup
- Yes
- Tagline lockup
- Yes
- Circle badge
- built-in · 3–4X
Forbidden in zone
- × Type of any kind
- × Image edges or busy texture
- × Competing marks or graphic devices
- × A second check — one tick is the brand