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Sheet 11

Photography

Four subjects, one temperature: People, Process, Place, Proof — shot in real homes with warm, natural light. Photography shows what the record protects; it never dramatises, never stages, never lies.

The rule

Real homes, real light — the four P's, nothing staged sterile.

Fig. 11.A — The four P's & treatment
PEOPLE keys in hand — relief, not celebration PROCESS the scanner at work, in situ PLACE morning light across the floor PROOF close on the meter, the wall MARKS OVER PHOTOGRAPHY — REVERSED · SCRIM ≥ 40% Move-in scan, Al Barsha RV-2026-00417 · SEALED EVERY SHOT PASSES ✓ Could this be a real customer's home? ✓ Is the light believable — one sun, one hour? ✓ Does it show care, not luxury? ✓ Would both sides of a tenancy trust it? One “no” kills the shot. Reshoot, don't retouch. rule people · process · place · proof — warm and honest assets public/images/photography/ · shoot pending
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The four P's

People
tenants & landlords, at ease
Process
the team, scanning in situ
Place
interiors, wide & honest
Proof
details — walls, meters, fittings

Treatment

Light
natural · golden hour bias
Grade
true colour · +warmth · no HDR
People
real, no stock smiles
Team kit
black or deep green polos

Marks on photos

Variant
reversed only
Scrim
≥ 40% black, bottom-anchored
Clear space
one ghost check, as ever

Never

  • × Sterile stock — handshakes, headsets, skylines
  • × Fisheye or heavy wide distortion
  • × Filters · duotones · HDR crunch
  • × Standard mark over any photograph