On backgrounds
Three variants cover every ground. The standard mark owns the light neutrals; the reversed mark owns the darks; on Vault Green itself the mark goes all-white — the check never fights its own colour.
The rule
The mark must always read first — pick the variant built for the ground.
Fig. 04.A — Approved grounds & variants
Grounds
- Foundation Cream
- standard
- White
- standard
- Warm Beige
- standard
- Vault Black
- reversed
- Deep Green wash
- reversed
- Vault Green
- all-white
Contrast
- R vs ground
- ≥ 4.5:1
- Photography
- reversed + scrim ≥ 40%
- Pattern grounds
- ghost mark ≤ 8% tint
Don't
- × Standard mark on dark grounds
- × Reversed mark on light grounds
- × Green check on Vault Green — go all-white
- × Busy imagery with no scrim behind the mark