Print & collateral
Cream carries stationery; deep green carries campaigns. Margins are measured in ghost checks, CTAs obey the law, and the ghost pattern gives every large surface its quiet second read.
The rule
Stationery stays cream and calm — campaign fields go deep green.
Fig. 16.A — Card, letterhead, poster
Business card
- Size
- 85.6 × 54 mm
- Front
- cream · tagline lockup
- Back
- deep green · ghost + badge
- Data
- Plex Mono · Inter
Letterhead
- Size
- A4 · 210 × 297
- Margins
- one ghost check, all sides
- Mark
- horizontal lockup · 60 mm
- Footer
- mono record line
Posters
- Field
- Deep Green wash
- Ghost
- white 8–10% · cropped
- Headline
- Quicksand 700 · white
- CTA
- black on Vault Green pill
Never
- × White CTA labels on green — the law follows print too
- × Vault Green as a full stationery ground
- × Skipping the ghost-check margins
- × Retyping the tagline under the lockup