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Sheet 10

The ghost pattern

The brand's only texture is the mark itself — one oversized ghost, cropped with intent. It whispers from poster fields, van sides and section backgrounds; it never competes with the mark that speaks.

The rule

One ghost per surface, cropped with intent — never tiled, never rotated.

Fig. 10.A — Ghost usage across grounds
A · POSTER FIELD — DEEP GREEN · WHITE GHOST 9% No more he-said, she-said. A timestamped 3D record of your home. Book a 3D home scan B · CREAM SECTION — INK GHOST 6% Tenants protected. Landlords assured. C · BLACK PANEL — WHITE GHOST 7% · CHECK ALONE Protect your property. Prevent disputes. ghost bleeds off — the crop is the composition rule one ghost · cropped with intent · never tiled source masters only — never redrawn
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Construction

Element
monogram or check alone
Scale
150–400% of surface width
Crop
tip or vertex stays visible
Rotation
none — ever

Strength

On cream · white
ink at 5–8%
On Deep Green
white at 8–10%
On Vault Black
white at 6–8%
Behind text
≤ 6% · never under body copy

Lives on

Posters
deep green fields
Livery
van sides · hoarding
Digital
section backgrounds · heroes

Never

  • × Tiling or repeating the mark
  • × Two ghosts on one surface
  • × Rotating or mirroring the ghost
  • × Full-strength marks as background art