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Sheet 05

Misuse

The mark ships finished. It is never stretched, tilted, re-coloured, dismembered, decorated or drowned — the six failures below cover every temptation. When unsure, place the master file and walk away.

The rule

Nothing is added, nothing removed, nothing bent.

Fig. 05.A — The six failures
✕ 01 · never stretch or squash ✕ 02 · never rotate off 90° increments ✕ 03 · never re-colour the check ✕ 04 · never delete the check — it is the brand ✕ 05 · never add effects or shadows ✕ 06 · never let green sit on green rule nothing added · nothing removed · nothing bent recovery place the master · walk away
Shift-click anywhere on the figure to pin a comment to that spot.

The six failures

01
stretching or squashing
02
rotating off-grid
03
re-colouring the check
04
deleting the check
05
effects & shadows
06
green on green

If in doubt

Use
the master files
Location
public/logo/*.svg
Variants
sheet 04 only

Also never

  • × Outlining the filled mark as decoration
  • × Patterns or gradients inside the letterforms
  • × Opacity below 100% (ghost pattern excepted)
  • × Redrawing any curve, ever