Logo construction
Every measure in the identity is a multiple of one unit: X, the stroke of the check. The R shares the same 1X monoline, stands exactly 7X tall, and the whole mark lives in a 7.5X square. The mark contains its own ruler.
The rule
X = the stroke of the check. Every other measure is a multiple of X.
Fig. 01.A — Construction grid, monogram master
Geometry
- X
- stroke of the check
- R stroke
- 1X monoline
- R height
- 7X
- Terminal caps
- r = X/2
- Long arm
- 15° off vertical
- Check descend
- 0.5X below baseline
- Canvas
- 7.5X × 7.5X
Construction
- Method
- Trued vector masters
- Master file
- rv-monogram.svg
- Generator
- build-logo-masters.mjs
- Reference
- Fig. 01.A
Minimum size
- Digital
- 24 px square
- 8 mm square
- Favicon
- 16 px · monogram only
Don't
- × Stretching or skewing the mark
- × Rotating off 90° increments
- × Re-weighting strokes or outlines
- × Separating the R from the check
- × Re-drawing the swash tail or short arm