The story
Rental Vault exists because a tenancy has no neutral memory. The brand's whole job is to make that memory visible and mutual — a checkmark needs no explanation, and neither should the record behind it.
Trust is earned through clarity — the record speaks, the brand stays quiet.
The problem the mark solves
Deposits are argued over because nobody kept a neutral record of what the property looked like on day one. The dispute is not really about a scuff on a skirting board — it's about two memories and no evidence.
So the identity is built on the most universally understood symbol of verification there is. The R is the property; the check is the proof. They interlock, because neither means much alone.
What the brand must never do
It must never look like it takes a side. Every rule in this system — the both-sided language on sheet 15, the neutral black for destructive actions, the refusal to use alarm colours — protects that impartiality. A record that looks like it belongs to the landlord is worth nothing to the tenant, and vice versa.
Taglines
Approved in the route deck. The primary is the one that ships; the others stay available for campaign lines.
- Primary
“Your property, on record.”
Primary. Direct, ownership-focused, speaks to renters immediately.
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“Trust on record.”
Short, memorable, emphasises the verification.
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“The record both sides trust.”
Bridges renter and landlord; signals impartiality.
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“Trust made visible.”
Explains the product, covers the full journey.
A timestamped 3D record of your home, from move-in to move-out.
Open with the client
- The route deck's livery mock says “Your home, on record” — the tagline slide says “property”. This system uses property throughout.
- Four palette values in the deck are placeholders; the corrected set is on Colour and needs sign-off.
- Final domain (
.io/.me/.ae) is still an open SoW item and affects every lockup that shows the URL.