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Sheet 03

The lockups

One mark, five arrangements — all measured by the check. The wordmark stands 2X tall, one check-width from the R, its V-glyph topped on the check-tip line; the tagline sits a third that size with its baseline on the check line. Nothing is placed by eye alone.

The rule

One mark, five arrangements — never invent a sixth.

Fig. 03.A — Lockup family & the check grid
A · Horizontal — primary check-tip line 1 ✓ width 2X x-height B · Tagline — marketing the check line 2.1X drop · size ÷ 3 C · Vertical — hero · social 2X D · Circle badge — avatars ∅ 14.5X mark 4X from left rim, 3X to the right — optical E · Monogram — compact 7.5X tagline “Your property, on record.” positioning A timestamped 3D record of your home, from move-in to move-out. rule five arrangements · measured by the check · never a sixth masters public/logo/*.svg
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Lockups

A · Horizontal
primary
B · Tagline
marketing
C · Vertical
hero · social
D · Circle badge
avatars
E · Monogram
favicon · compact

The check grid

Mark → wordmark
one check width
Wordmark x-height
2X
V-glyph top
on the check-tip line
Tagline x-height
wordmark ÷ 3
Tagline baseline
the check line
Badge
∅ 14.5X · 4X left · 3X right

Minimum size

Horizontal
140 px · 45 mm
Monogram
24 px · 8 mm
Badge
32 px

Don't

  • × Rearranging the elements
  • × Retyping the wordmark — it is drawn, not typed
  • × Scaling parts independently
  • × Setting the tagline without its lockup